A lot of effort, time and money is spent on marketing, sales, advertising and branding. Experts are busy doing the job of ‘selling’. To move the ‘outside world’. But within organizations It’s a different story. Literally. It seems like we don’t know how to tell and sell the story. And Read more…
Do you know the power of visualization? It helps you to solve problems, understand, banish confusion, discover new ideas, envision, think, communicate, present, convince, show, sell. And more. Let’s get visual. Words are limited Within organizations, we mostly use words. As we wrote in a previous blog “Lost in language“: there Read more…
Storytelling in organizations still is undervalued and underutilized, while it is extremely powerful. Here’s why. About the power of storytelling and the use of storytelling as a business tool. Why Storytelling? People think more narrative than through arguments or paradigms and are more affected by stories than by logic. Emotions are Read more…