Principles

There are just two basic rules:

• Each role is taken. Always.
• The method is your roadmap. Not a prison.

Mindset

When you act according to Plan B, you automatically learn to enrich your mindset. Here, you can download the poster. The most important mindset principles are:

• Doing it all as simple, cheap and fast as possible
• It’s all about creating value
• Step out of your own perspective
• Don’t do it on your own: collaborate across borders
• Have fun and play