“Design & Thinking” is a documentary exploring the idea of design thinking. Made by four people, living in San Francisco.

I (Daphne) had the privilege to watch the whole movie at a screening organized by 31volts  in Utrecht on June 28th, 2012 (thanks to Marcel Zwiers). It was a great evening! Marc Fonteijn wrote a blog about this screening (and yes, I’m on the picture – somewhere;-).

About the movie.

It’s an initiative of making a movie of “a term that arose to distinguish what others think of as design, usually the surface, to the thinking behind.” It’s not easy to tell the story about the value of design thinking, when people are not familiar with the term. As written on the website of the movie: “Design Thinking was applied as a term and methodology by a design firm in 2008. It was received as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems. Attention and debates followed; some insisted on design education in all K-12 schools, some declared it is just marketing tool for that firm, some hoped it would turn his company into Apple. Some said it’s nothing new, just a new packaging of how creative people do things.”

It’s not a coincidence that the phases of Plan B are based on design thinking. I’m a believer. I did lots of research, experienced the value myself and wanted to develop a practical way so that everyone could apply design thinking in their daily business.  Three people who inspired me are part of this movie: Roger Martin (Author of The Design of Business and Dean of the Rotman School of Management at the University of Toronto), Tim Brown (CEO of IDEO) and Alex Osterwalder, Author of Business Model Generation.

With this movie, they’ve find a way to explain the term and tell the story about the big impact design thinking can have. Therefore, this is a movie every manager or director should see. The value of design thinking. Here’s the official trailer.


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