Books about Creativity

Three  interesting books about creativity. We recommend! Creativity Today  Written by Igor Byttebier and Ramon Vullings. If you want to generate ideas or want to learn how to apply creativity in organizations, this is a must-read. It’s a practical and fun book full off exercises and inspiration. Like! You can Read more…

Two Roles of Plan B

“If we are really serious about the importance of the environment we work in and the stories we tell, we should have a Set Designer and a Storyteller on our projects. Yes, I am totally serious. So is Daphne Depassé, an Amsterdam based solution designer.” This is the intro of Read more…

Books about Design Thinking

Three interesting books about Design Thinking (on which the Plan B method is inspired). Enjoy! This book, Design of Business, shows why Design Thinking is the next competitive advantage. The author, Roger Martin, explains that most companies have innovation envy and rely far too exclusively on analytical thinking, which merely Read more…