Books about Design Thinking

Three interesting books about Design Thinking (on which the Plan B method is inspired). Enjoy! This book, Design of Business, shows why Design Thinking is the next competitive advantage. The author, Roger Martin, explains that most companies have innovation envy and rely far too exclusively on analytical thinking, which merely Read more…

Website live: Quick & Dirty

So, here it is, the official website of Plan B: launched. Of course, according to one of the main principles of Plan B: as simple, cheap and fast as possible. Practice what you preach, right? So here it is. Quick and dirty. Ready to receive your feedback and ready to adapt Read more…