What is Design Thinking

Plan B is – among others – inspired by Design Thinking.

What is Design Thinking?

“Design thinking is a powerful tool to tackle the unknown.
To reveal new ways of thinking and doing.”

Now it’s all clear to you, right?!
Nope. We know it isn’t.

That’s why this short video is a nice one.
It brings Design Thinking to life through a real-world example. Using five ‘steps’: (more…)

Magazine: all about innovation

Here’s our brand new Flipboard magazine. All about innovation! Full of articles, tips and tricks. Written by cool people all over the world. View my Flipboard Magazine. You might also like our magazine about creativity. It’s all about creative thinking in business. View my Flipboard Magazine. Enjoy!

How to write – to influence

In addition to our blog about language (“in business, we talk like idiots”), we’d like to share this with you: a statement about ‘how to write’. On September 7th, 1982 David Ogilvy sent the following internal memo to all employees. It’s titled “How to Write”. These are some great points. Ultimately, Read more…