Three interesting books about Design Thinking (on which the Plan B method is inspired).


This book, Design of Business, shows why Design Thinking is the next competitive advantage. The author, Roger Martin, explains that most companies have innovation envy and rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. Martin shows how to use design thinking in ways that produce breakthrough innovations and competitive advantage. Filled with great insights, new perspectives and lots of examples from companies. You can order this book at


In this book “New Thinking For The New Millennium” Edward de Bono shows that the way we think is no longer sufficient. In the changing world we live in, there is a need for another kind of thinking.  We need to learn to think in ‘what can be’ in stead of ‘what is’, with analysis, criticism and argument. The new thinking is thinking that is creative and constructive, by designing a way forward. As he says: “You can analyse the past, but you need to design the future.” You can order this book at Or in another, similar version, with the title “Think, before it’s too late”.


This book, Managing as designing, is based on a series of conference papers. It explores the attitude of design thinking, as a new focus for analysis and decision making for managers. The premise of this book is that managers are designers as well as decision makers and that although the two are inextricably linked in management action, we have for too long emphasized the decision face of management over the design face. We can rethink managing as designing. You can order this book at Bol.comHere you can download the first chapter, for free.

Categories: InspirationTo Read

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