In addition to our blog about language
(“in business, we talk like idiots”),
we’d like to share this with you:
a statement about ‘how to write’.
On September 7th, 1982
David Ogilvy sent the following internal memo to all employees.
It’s titled “How to Write”.
These are some great points.
Ultimately, you want to influence your audience to take action.
How you tell is how you ‘sell’ your message.
David Ogilvy is called ‘The father of advertising’
We know the importance of ‘selling’.
A lot of effort, time and money is spent on marketing, sales, advertising and branding.
To move the ‘outside world’.
But within organizations
It’s a different story.
Literally. [Read more…]