How to write – to influence

In addition to our blog about language
(“in business, we talk like idiots”),
we’d like to share this with you:
a statement about ‘how to write’.

On September 7th, 1982
David Ogilvy sent the following internal memo to all employees.
It’s titled “How to Write”.



These are some great points.
Ultimately, you want to influence your audience to take action.
How you tell is how you ‘sell’ your message.

David Ogilvy is called ‘The father of advertising’
We know the importance of ‘selling’.
A lot of effort, time and money is spent on marketing, sales, advertising and branding.
To move the ‘outside world’.

But within organizations
It’s a different story.
Literally. [Read more…]

The secret structure of great talks

In this TED Talk (18 min), Nancy Duarte draws lessons on how to make a powerful call-to-action. “From the “I have a dream” speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture.”

Watch this video on TED

How Great Leaders Inspire Action

Simon Sinek in his TED Talk (18 min) about his simple but powerful model for inspirational leadership. The Golden Circle, where it’s all starting with the question “Why?”

The surprising truth about what motivates us

It’s an ‘old’ one, but still great. An animation of RSA, based on Daniel Pink‘s vision (10 min).

It illustrates the hidden truths behind what really motivates us at home and in the workplace.