A lot of effort, time and money is spent on marketing, sales, advertising and branding.
Experts are busy doing the job of ‘selling’.
To move the ‘outside world’.
But within organizations
It’s a different story.
It seems like we don’t know how to tell and sell the story.
And how to move others.
As Daniel Pink says: Like it or not, we’re all in sales now.
So, how do you tell/sell your story?
We know the importance of ‘selling’. A lot of effort, time and money is spent on marketing, sales, advertising and branding. To move the ‘outside world’. But within organizations, there is still a lot of communication going on that is far removed from what appeals to people. Boring language, death by powerpoint, incomprehensible stories. Name it.
Why should you care? Great ideas that are going down the drain, solutions that never will be executed, a hard road trying to change mindsets of people, trying to convince them of value, usefulness or necessity. It all gets stuck somewhere, because we are not able to move people.
As Daniel Pink says: “Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.”
So, if we spend our days trying to move others, how could do you do it?
How do you get other people to love your idea, service or product?